BISSELL Joins Forces with Carpet Foundation
2/10/2006
Floorcare brand BISSELL has joined the Carpet Foundation as an associate member.
Charles Gordon, BISSELL’s commercial director says: “2006 is another big year for us. We’re launching new deep cleaners and a new vacuum.
Being part of the Carpet Foundation adds to our momentum.
"As the originator of deep cleaning, it’s a natural fit. There’s a huge amount of synergy between us and the Carpet Foundation, and its members – the major players in carpets and independent carpet retailers.
"We’ll be working very closely together on communicating to retailers and consumers the benefits of carpet care, especially through deep cleaning and the appropriate cleaning formulae. It’s important that consumers look after their carpets following purchase."
The Carpet Foundation was established in 1999 to impact on consumer attitudes towards carpets. Communicating the advantages carpets bring to homes, the Foundation is supported by the leading UK carpet manufacturers and over 1,100 top independent retailers, known as Registered Specialists, making it Europe’s largest carpet retailer/manufacturer partnership.
Rupert Anton, Carpet Foundation marketing director, commented: "We welcome the support of BISSELL, the cleaning professionals. Maintenance is so important as it keeps a carpet looking better for longer.
"There are three main elements to maintenance – regular vacuum cleaning; quick cleaning of stains and spillages and occasional deep cleaning. BISSELL is expert in all of them. I have no doubt the partnership will be mutually beneficial. We very much look forward to working with the energetic and pro-active BISSELL team."
About BISSELL...
BISSELL is a well-established brand in floorcare, renowned for its innovative deep cleaning appliances and formulae. As the inventor of the world’s first carpet sweeper, BISSELL’s heritage spans nearly 130 years. It produces the world’s best selling vacuum cleaner and is the originator of deep cleaning.
BISSELL has been operating for nearly 115 years in the UK. Its UK arm is based in Old Windsor, Berkshire.
The US parent company is located in Grand Rapids, Michigan, where the business originated. BISSELL is still a privately owned, family run enterprise (now in its fourth generation). Mark Bissell is its president and CEO.
About deep cleaning...
Complementing regular vacuuming, deep cleaning appliances quickly and efficiently clean carpets, leaving them invigorated by getting rid of the ‘hidden’ dirt. Deep cleaners shoot a high pressure spray of hot tap water and a special cleaning formula deep into the base of a carpet’s fibres to effectively loosen most ground-in grime – then immediately extract the ‘solution’, ensuring rapid drying. The process promotes a far healthier environment in the home.
We wash our hair, we wash our dirty clothes. Wash the kitchen floor … so why not our carpets?
About the Carpet Foundation
The Carpet Foundation is the lead body for the UK carpet industry, covering these vital roles:
- Promotional activity to UK consumers to improve the image of carpet.
- Lobbying and the wider representational role on behalf of the industry.
- Technical and environmental issues.
- Legislation affecting the UK carpet industry.
- Management of the Quality Mark - the only quality assurance initiative in the UK carpet industry, and the consumer’s guarantee that the suitability claims made by the manufacturer are true. You really can believe what it says on the label!
- Currently working with the Office of Fair Trading to introduce a Consumer Code of Practice for its Registered Specialists. It is one of only 12 organisations in the country to be doing this.
More BISSELL information: phone 0870 2250109 or check out www.bissell.com.
Media enquiries, images/Jpegs from:
Victor Wheeler, cerulean communication,
Tel: 020 8441 2021; Fax: 020 8440 4070
Email: victor@ceruleancommunication.co.uk
124 Hadley Road, New Barnet, Hertfordshire EN5 5QP
Issued on behalf of BISSELL Homecare, Ground Floor Office Suite,
The Boatyard, 105 Straight Road, Old Windsor, Berkshire SL4 2SE.